WorkshopsDetailed Review of Product Offering
WorkandPlayShops™: Ten-Week seminars that help you build a solid foundation for your business, including a business plan, marketing plan, and budget. ($600.00) These in-depth seminars take you through the whole process of starting and growing your creative venture, from exploring your target audience, sizing your market, pricing your product or service, and promotional strategy. We use state of the art technology to help you arrive at a comprehensive and efficient marketing plan for your business. We use the book, Creativity Unwrapped: A Spiritual Path to Making Money Making Art as our text, which guides us through the process in a loving and inspiring way. We meet with our fellow artists in a nurturing environment that helps us make consistent small steps that will lead us to accomplishment of our goals.
One-hour live or web-based seminars for individual entrepreneurs or groups that introduce attendees to the basic concepts of the program and one tool for immediate action that participants can use to improve their business. This tool is tailored to the audience’s needs. Using the book Creativity Unwrapped as a guide, with additional input from the seminar leader, participants become acquainted with the idea that they are already entrepreneurs, and that there is something they can do today to prove that. They also gain an instant network of potential business supporters, including the seminar leader. All attendees receive a personalized workbook that introduces them to the Creativity Unwrapped principles and offers a coupon for enrolling in the ten-week course. In addition they are automatically registered as Executive Members of the Creativity Unwrapped Network, valued at $50.00. Price of Seminar:($40.00). Special Topic WorkandPlayShops™ that address individual challenges, such as Internet marketing, creating a mass produced product, market research. ($40.00) One-Day WorkandPlayShops™ that combine visioning exercises with practical information to jump-start or re-focus your business. ($150.00) Participants have the opportunity to host future seminars for their friends and business network. If appropriate, these are also selling venues for seminar hosts and participants to showcase and sell their work. Hosts receive a booking fee for providing the venue and participants.
Recent seminars have been provided for the California Association of Marriage and Family Therapists, the Episcopal Church Women, The Winthrop Group consortium of Marketing and Strategic Planning consultants, Business Networking International, and dozens of aspiring entrepreneurs and their business networks. SUCCESS RATEThese classes have been conducted since 1999, and have graduated hundreds of students who are now making money with their art. One accountant turned pastry chef has opened his own school teaching how to avoid disasters in the kitchen. He sends everyone home from his classes with a bag of cookies he created, called “Number Crunchies,” thus sampling his product, reminding potential catering customers that he has all the reliability and value of a good accountant, and leaving a unique marketing message of good taste, humor, and creativity. One flight attendant turned writer has turned the memoir and memory of her precipitous and difficult divorce into a book and a business, with “divorce wear for the recently dumped.” One jewelry designer who was successfully selling one of a kind sculptured pieces for hundreds of dollars is now making thousands selling “many of a kind” reproductions of her most sought after work. One manicurist turned shoe designer has leveraged her experience with feet to create FashionFix. She spends all weekend gluing Swarovski crystals on upscale flip-flops and all week trying to keep up with the demand at $48 per pair at the retail corner she has set up in the waiting room of the salon where she works.
CERTIFICATION In addition to learning the principles of small business ownership and success, those interested participants are encouraged to host regular two hour seminars and perhaps become Certified Creativity Unwrapped Instructors themselves. Their membership status in the network is upgraded to allow them access to additional benefits, ncluding intense business training and individual consultation with Dr. Green.
|